SARINA

KAZANDJIAN

Inbox Retargetting & 
Content Management System Design


Responsive, client tailored eCommerce experiences configured to increase revenue, engagement & retention

Designed for Wunderkind


Campaigns:
︎︎︎ Bala

︎︎︎ MoMA


︎︎︎ CX Design
︎︎︎ CMS Design
︎︎︎ IBX Design
︎︎︎ eCommerce
︎︎︎ Performance Design

Tools:
︎︎︎ Figma
︎︎︎ Sketch
︎︎︎ Company proprietary software
︎︎︎ WCAG 



Adhering to best practices:


︎︎︎ Pixel perfect imagery (static & dynamic)
︎︎︎ WCAG compliance
︎︎︎ Touch target metrics
︎︎︎ Brand consistency
︎︎︎ EMEA accesibility 



Client onboarding: Bala



Stage 1: Preunveil 


︎︎︎ Spec & scope of client site for branding assets & elements
︎︎︎ Designs & edits made in Figma based on industry best practices & user accesibility





Client Mockups

︎︎︎ Designed ergonomically & mobile first
︎︎︎ Variety of evergreen designs


Onsite (CMS):






Email (IBX):


︎︎︎ Cart abandonment
︎︎︎ Category abandonment
︎︎︎ Product abandonment





Stage 2: CMS + IBX Full suite


︎︎︎ Onsite & email designs are transformed into real time customer experiences
︎︎︎ CMS: Delivered as responsive HTML5 & CSS
︎︎︎ Personalized copy is integrated into the designs
︎︎︎ IBX: Static product placeholder imagery becomes dynamic through code



Client onboarding: MoMA



Stage 1: Preunveil


︎︎︎ Spec & scope of client site for branding assets & elements
︎︎︎ Designs & edits made in Sketch based on industry best practices & user accesibility





Client Mockups

︎︎︎ Designed ergonomically & mobile first
︎︎︎ Variety of evergreen designs


Onsite (CMS):






Email (IBX):


︎︎︎ Behavioral welcome
︎︎︎ Category abandonment
︎︎︎ Product abandonment
︎︎︎ Cart abandonment




Stage 2: CMS + IBX Full suite


︎︎︎ Onsite & email designs are transformed into real time customer experiences
︎︎︎ CMS: Delivered as responsive HTML5 & CSS
︎︎︎ Personalized copy is integrated into the designs
︎︎︎ IBX: Static product placeholder imagery becomes dynamic through code





Fin.